How did La Pizzas Dough earn an impressive 3.6x return on ad spend
in their first 7 months, generating over $10,000 in revenue?
overall CPA across our Facebook/Instagram campaigns.
overall ROAS across the whole period of advertising.
unique outbound CTR across our Paid Social advertising.
01. The Challenge
New brand struggles to gain traction due to lack of awareness and traffic.
A lack of social proof due to no previous customer base.
There is limited content available to promote the offering.
The business was not yet profitable, which made it difficult to invest in growth
02. Working Process
In 2018, two friends from Naples, Italy, opened La Pizzas in London. They were passionate about using fresh, local ingredients to create authentic Neapolitan pizzas. Their hard work and dedication paid off, and La Pizzas quickly became a favorite among locals and tourists alike.
When the pandemic hit in 2020, people were forced to stay home more often. This led to a surge in interest in cooking at home, and La Pizzas saw an opportunity to share their love of pizza with the world. In 2022, they launched La Pizzas Dough, a line of pre-made pizza dough that makes it easy for anyone to make delicious pizza at home. They partnered with Rank Glow marketing agency to launch their brand on social media and build a following.
We wanted to reach people who were interested in pizza dough, so we launched a primary conversion campaign on Facebook/Instagram. We targeted people who had searched for terms like ‘pizza dough’ or ‘homemade pizza’. We also targeted people who had liked or followed pages about pizza or cooking.
Our campaign was a success, and we achieved an overall ROAS of 3.60. This means that we earned £3.60 for every £1 we spent on ads. We also achieved a CPA of £7.63, which means that it cost us £7.63 to acquire each new customer.
We knew that the holidays were a great time to reach our target audience, so we created seasonal campaigns for Father’s Day, Mother’s Day, and Christmas. Our campaigns were a huge success, and we saw a significant increase in ad spend, purchases, and CPA. We’re so glad that we were able to use the holidays to connect with our customers and grow our business.
Then We retargeted customers and achieved an overall ROAS of over 5 and kept our client informed of our progress by providing them with regular updates and monthly advertising reports.
“They really want us to succeed, so they are willing to do work outside the original scope.”
General Manager, La Pizzas – Daniel Wallace
03. Perfect Result
Over a five-month period, we were able to achieve the following:
- Achieved an overall ROAS of 3.40, allowing the brand to turn over 5 figures within its first 6 months of trading.
- Our remarketing campaign delivered a ROAS of over 5.0.
- Rank Glow’s creative team’s guidance and reformatting of content helped us achieve a 4.01% unique outbound CTR.
- Constantly achieved below a £10 CPA in the cold campaign and an £8.81 overall.
- By optimizing our campaigns and applying discounts to our higher priced bundles, we were able to increase our average order value to between £35 and £40.
- Worked hand-in-hand with the La Pizzas Dough team to create a proactive marketing strategy that boosted brand awareness and sales.